The 5A Courage Leadership Secrets turn dilemmas, decision-points and doubts into win-win-win possibilities. When you put them to work, you'll optimize the success of the investors, users, buyers, patients, caregivers, regulators and payers who put their trust in you. And expect you to deliver.

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The 5As equip you to AIM high to profit through turbulence, ASK openly to keep learning and upgrading, AROUSE passion for resilience, urgency and joy, ALIGN interests for win-win-win partnerships, and ADHERE to disciplines for great reliable execution.
 

For 3+ decades, we've researched the 5As. We've identified what it takes for high-potential corporate innovation champions to be game-changers, key opinion leaders, evangelists, inventive problem-solvers and network multipliers. And what it takes for entrepreneurial leaders to Make Courage Contagious, as trusted advisors who PowerUP the success of the partners, corporate innovation champions, buyers and investors who rely on them.

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We've also compared our research with think tanks and academic conclusions from IBM, Coca Cola, Deloitte, Wharton, USC, Yeshiva, University of Toronto, McGill, Google and others.​​​ And found that there's growing consensus - these 5As are the keys to innovation leaders' success.

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Most leaders can learn the 5As in 15 minutes or less. But putting them to work - in Volatile Uncertain Complex Adverse (VUCA) conditions is harder. It starts with a leadership assessment - to see what Courage can contribute to your success and how well you've encoded the 5As into your courage-building behavioural DNA and the culture of your enterprise teams and collaborations.